Crumpler is a bag company based in Melbourne, Australia . It began as a messenger bag company, but has since expanded its range, notably into laptop bags and camera bags.
Laricanism, iconoclasm and informality sum up Crumpler marketing. In the US, they recently held a "beer for bags" promotion where they accepted beer as payment for their product, and from their early days they have a had a novel approach to advertising. Most of their product line are given wacky names, like "School Hymn" and "Wonder Weenie".
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